Asiance, for 17 years, forging a fully digital business model while also forging global connections

Alex talks with Kim Bosun and Oh Segyo. Both are from Asiance, a digital marketing business. Bosun is co-founder and Segyo is digital strategy consultant. Asiance began life 17 years ago as a collaboration between three people who were passionate about Asian culture and building connections between Asia and Europe.

Asiance helps companies and entrepreneurs enter into Asia. As a digital marketing agency, they fuse creativity with technology to become a brand tech partner.

An important part of Asiance, is the Asiance Academy which provides workshops and knowledge transfer to share Asiance’s 17 years of expertise and insight as widely as possible. Specifically, as the Korean digital ecosystem grows, its depth and complexity grows as well, the Asiance Academy helps people and companies navigate through the complexity.

Kim Bosun and Oh Segyo help their clients understand the potential, as well as the challenges of working with native platforms such as Naver and Kakao; how can foreign firms build channels, gain followers and communicate with their client bases through these platforms is a unique challenge that Asiance helps their clients with.

Today’s episode is brought to you by Eastpoint Partners, offering an unparalleled Asia-wide network of relationships with corporates, governments and investors.