Optimizing growth in a multinational biotech firm in Korea

With almost twenty years’ experience working across #Asia, Christian Groeger, President and CEO of Eppendorf Korea, talks with Alex about the opportunities of working in a high growth market as well as the unique challenges that his Company Eppendorf Korea faces to become a more #sustainable company, while maintaining the highest possible quality standards.

There is no doubt that the #biotech scene in Korea is a hotspot in the economy. Tipped to become a $10 billion dollar industry, it is made up of established Korean firms, small hungry #startups, and a scattering of #multinationals, all vying for a place in an intensely competitive market.

Christian and Alex discuss how Eppendorf has grown since he established in Korea in 2012. Prior to that the company worked with a general distributor. Christian arrived already knowing Korea quite well, but a relative #newcomer to the industry. He has grown his business and his team to now a thriving concern.

One of the key takeaways from this interview is getting Christian’s view on the people he is looking for in his team. He advises that younger people get as much practical experience as they can in leadership, sales and marketing so that they can offer something more than a sparkling GPA to his team.

Today’s episode is brought to you by The Four Seasons Hotel Seoul. Stylish elegance in the very heart of the city

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Published On: November 30, 2021 / Categories: koreabizcast /