Fama Ndiaye is Co-Founder at KbeautyFest Global and CEO of Kworld Media. She is an expert in Korean Culture and K-beauty Marketing & Management.

She speaks from France with Alex Jensen on the attractiveness of K-beauty to Europeans, the philosophy behind K-beauty.

K-beauty is a $6 billion dollar a year industry and is part of the tsunami of Korean soft power. As Fama says, “This is not just a trend, this is something that is going to stay because Korean beauty philosophy is unique. It includes the whole. Healthy eating, taking good care of yourself as well as healing you skin. I think there’s going to be such a good bridge between France and Korea, so this is a great opportunity for somebody like me who really wants to spread knowledge about Korean beauty.”

Growing at 15% a year, K-beauty exports will rise in importance in the years ahead, unlike other country’s cosmetics industries, k-beauty sales increase during COVID. They continue to resonate with people from across the world as people like Fama work with manufacturers to improve their inclusivity.

We look forward to hearing much more from Fama on her return to Korea.

Today’s episode is brought to you by the Four Seasons Seoul. Stylish elegance in the very heart of the city.

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Published On: February 11, 2022 / Categories: koreabizcast /