bright Belly CEO Jem Kim is producing home ready meals that prove that plant-based menus do not have to be boring or repetitive.
Alex Jensen and Jem, discuss the growth in the plant-based industry. As she says, “The market in Korea in Korea is not just growing, its exploding. There’s so much more awareness for plant-based food. When I tell people that we are going into a lot of the major retailers, they say,” Oh my god, I didn’t know that was you, we didn’t know that that was plant-based. So, I think that’s why we see the business growing. Over the next couple of years there’s going to be a lot more growth, and it’s just great to be a part of it.”
The company, bright Belly is not aiming to turn all of us to 100% vegans or vegetarians. Instead she offers quality food for anyone who would like to reduce the amount of meat they eat, without giving up variety, taste or convivence.
Jem and Alex, also take a moment to step back and join the dots of Jem’s extraordinary career. From journalist, to corporate recruitment strategist, and now to startup CEO, Jem is able now to look at the threads that join all of these in the way that Steve Jobs famously did in his Stanford Commencement Speech.