Alex Jensen from KBLA speaks to Eric Thorpe and Jeffrey Bohn, Managing Partners and Co-founders of Edge Communications, a Seoul-based Public Relations firm that has just celebrated its fourteenth anniversary.
The firm differentiates itself from other PR firms through building a culture of work-life balance in its team. This builds consistency and quality in their client services as well as allowing relationships to deepen.
As Jeff puts it, he was asked by a client one day to, “Give us a reason to hire you.” His answer was that “It really comes down to the individual at the time in the room. You’re sitting there and you’re looking across at the people who are going to be working with you, can they establish and maintain those relationships that are really going to make the difference to your business.” In Jeff’s view, PR companies are all cut the same way. They propose similar things, in a similar fashion so it’s the people on your team, and their ability to build better relationships.
From Eric’s perspective, Edge’s other point of differentiation is blending their strong business acumen with content and writing skills. As Eric says, “There is a misconception that public relations firms need to be run by journalists, because it’s about content, and writing. While content and writing is obviously important, you also need to be able to communicate, share your expertise and advise strategically by utilizing business acumen across industry sectors. I think that’s what really cuts through and makes the difference in terms of relationships.”
A great company culture, commitment to long-term relationships, excellent communications content and strategic advice. These are the skills that Edge Communications has built since 2004.
Today’s episode is brought to you by The Four Seasons Hotel Seoul. Stylish Elegance in the very heart of the city.