Julia Mellor CEO and Founder of The Sool Company returns to koreabizcast to discuss the status of Korean tradition alcohol in general and the enormous potential for growth in both in Korea and abroad.

Alex and Julia have a great conversation on the topic of opportunities in the Makgeolli and traditional Korean alcohol.

As Julia says, “I’ve been doing education and services for years now. And this has grown a portfolio of people wanting to open breweries internationally. Now, I, am now looking at opportunities abroad, because to be honest, now’s the time. This perfect storm of conditions where Korean products, Korean awareness is easy to access market. Whereas, maybe six, seven years ago, it would have been a lot harder to do. But it’s just that we are in this moment of something where Korea is easier to access.”

Today’s episode is brought to you by The Four Seasons Hotel Seoul

Published On: February 22, 2022 / Categories: koreabizcast /